Hero Honda jumped on the IPL bandwagon becoming the co-sponsor for the event. Hero Honda is the largest manufacturer of two-wheelers in the world for the past 7 years and always had a strong association with Indian Cricket.
After, the successful IPL auction that saw over 35 million dollars being spent to acquire players this is another feather in the cap of IPL.
The twenty20 format of cricket which has caught the fancy of players, public and the officials alike is set to scale greater heights when the inaugural event kicks off on Apr 18th.
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