A one-day cricket match has 6000 seconds available for advertising, a twenty20 match will have only 2000 seconds. So, if too many companies market the same products it going to be difficult for the viewers to appreciate any particular brand or product. So, Sony the owner of all telecast rights for the IPL has signed up deals with companies to provide exclusive advertising. No competitiors ads will be displayed. For this the companies will shell out around 7 crores each.
Vodafone has signed up such a deal with Sony. Vodafone chief says this is not to keep competitors out but rather have enough time to advertise for their own brand.
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