The inaugural IPL event and SRK latest quiz show on Star Plus are both slated to be mega events with mega promotions. All the companies that usually piggy back on cricket and SRK for their advertising have set a major part of their advertising revenues for these two.
The present South Africa-India series that is being promoted by Neo Sports has suffered as a result. Though Neo Sports has made a reasonable amount of revenue it is no comparison to amounts that being bandied about for the other two events.
Still, Neo sports is quite upbeat and hopes that as the series progresses and things hot up more advertisers will jump on the bandwagon that is cricket in India.
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